What: A mixer co-sponsored by the Hawaii Publishers Association, Hawaii Chapter of the Society of Professional Journalists and other organizations for professionals in communications (and college students), newspapers, television, magazines, public relations, marketing, advertising, etc.
When: 5:30-7:30 p.m. Tuesday, Jan. 10
Where: Murphys Bar & Grill, Merchant Street and Nuuanu Avenue
Why: To network, see people you may have talked with or e-mailed but never met and generally mix with other media types. There will be no program, speaker, panel or anything else that might get in the way of a party just people, a little food and perhaps a few drinks. You will also have a chance to learn more about other organizations and their annual contests.
How much: $10 in advance/$15 at the door. That will entitle you to entry and heavy pupus. There will be a no-host bar.
Plus: Door prizes
RSVP: by Jan. 4 to firstname.lastname@example.org
Does Web presence
increase print readership among local residents?
Three years ago the SMS Hawaii Market study began measuring the number of local residents who read local newspapers and magazines on the Web. As an example, whether the respondent indicated that they have or have not read a specific daily newspaper in the past 7 days, we asked the respondent whether they, themselves read the Web version of that paper in the past 7 days. It is important to note that the base measurement is not a ³readership² measurement is usually a measurement of ³read yesterday² for daily newspapers. It should also be noted that this is only one measurement of web effectiveness, and should be viewed with other available measurement sources.
Eighty three percent (83%) of Hawaii adults say that they have used the Internet in the past 30 days somewhere (not necessarily at home). Though general usage of the Internet is high, readership of the Web version of daily newspapers is low.
Web Impact on Daily Newspapers
Based on Past 7 days
The first calculation is a proportion analysis -- what percentage of readers of a specific daily newspaper read that paper¹s version on the Web. As an example, the total number of people that read the Hawaii Tribune Herald on the Web represents 8% of the statewide adults who read paper version of the Hawaii Tribune Herald in an average 7 days. However, how many of the Hawaii Tribune Herald Web readers are incremental readers -- in other words, read only the Web version--- it is 2% of all readers (web and paper version). The range is from 2% to 6% for the daily papers. (Note: Not included in these measurements are Web readers who do not reside in Hawaii.)
Web readership of newspapers and magazines is growing, but growing slowly. The proportionality and incremental readers are similar for magazines and weekly newspapers.
Some interesting marketing challenges arise. Is the incremental cost of Web administration justified? Are these incremental readers truly new readers, or would they have become paper version readers? How important is national and international exposure?
Since 1988 the SMS Hawaii Market Study has been Hawaii¹s primary provider of resident market data to advertisers, advertising agencies and marketers as well as to radio, magazine and television clients. SMS collects and analyzes information on consumer demographics, behavior, product and brand usage, and exposure to all forms of advertising-supported media.
Hawaii¹s leading marketers and agencies use SMS Hawaii Market Study data for market planning and analysis, strategic planning, target market identification, product launches, line extensions and brand positioning.
The annual study is based on approximately 2,500 completed interviews with a random sample of statewide residents, 18 years or older. The sample provides a sample error of less than 1%, at 95% confidence interval. The interviews use a combination of telephone and diary methods. The final sample is statistically balanced to reflect the state¹s resident population as reported by the U.S. 2000 Census.
Many thanks to the judges of the Region 10 (Pacific Northwest) and Ohio newspaper contests:
April 19, 2005
You Are Cordially Invited to a Honolulu Community-Media Council Luncheon Program
"World Report: A Dangerous Year for Journalism and Some Good News"
Presented By Chris Conybeare
April 19, 2005 (Tuesday)
11:30am to 1:30pm
Pacific Club 1451 Queen Emma Street
$20 for Lunch & Program $25 for Non-Members
RVSP Deadline: April 14 (Thursday)
More than 55 journalists were killed while on the job in 2004, scores of others have been beaten, jailed and harassed. Journalists and Media organs have faced mob violence and martial law in a variety of places. Despite this context, Chris Conybeare will detail some of the very positive things that are being done by journalists, media councils and the public to ensure freedom of expression and the public's "right to know" in such places as Turkey, Azerbaijan, Ivory Coast, Uganda, Tanzania, and Kenya (America too).
Chris Conybeare spent last year in Turkey on a Fulbright Fellowship, researching press freedom. He has also traveled extensively in Africa, working with journalist unions, media organizations and media councils. In October he was elected Secretary General of the World Association of Press Councils by that 11 member international body. Chris is media specialist on the faculty of the University of Hawaii West Oahu's Center for Labor Education & Research and also an attorney with a background in both human rights and media law. He is a producer of documentary films, former executive producer for news and public affairs at PBS Hawaii, and executive producer of Asia Now, a weekly television news magazine program produced with Japan's NHK and distributed throughout the U.S. and Asia.
RSVP at 748-0880 or email to email@example.com
no later than 4:00 PM on Thursday, April 14th
(due to facility requirements, this is a firm deadline).
Co-sponsored by the Pacific Asian and Affairs Council
East-West Center & Friends of East-East Center
Asian American Journalists Association
Society of Professional Journalists
Consular Corps of Hawaii
March 30, 2005
A Brown Bag Session
on Media Ethics
Meet with one of Americas foremost media ethicist, Edmund B. Lambeth, in an informal brown bag session. to discuss ethical issues confronting journalists in the 21st century. Bring your questions and be prepared for a thought-provoking session.
Lambeth is this year's speaker in the Carol Burnett Fund for Responsible Journalism Ethics sponsored by the University of Hawaii School of Communications.
When? Noon to 1:30 P.M. Wednesday, March 30, 200S
Where? Honolulu Advertiser first-floor conference room.
Why? Because ethics is of paramount concern in daily journalism.
Who? Edmund Lambeth, Ph.D.
Journalism Professor Emeritus
University of Missouri School of Journalism
Edmund Lambeth. director of the Center for Religion, Professions and Public Life and professor emeritus at the Missouri School of Journalism. originated the Washington Reporting Program for the J-School and directed it from 1968 to 1978 after 12 years as a reporter, the last six years as a Washington correspondent for the Gannett News Service. After serving as a professor at Indiana. University and as director of the University of Kentucky School of Journalism, he returned to Missouri as associate dean for graduate studies and research from 1987 to 1990. He is a former president of the Association of Schools of Journalism and Mass Communication, a group of journalism administrators. His books, "Committed Journalism: An Etbic for the Profession" and "Accessing Public Journalism" (edited with Phil Meyer and Esther Thorson) reflect his interest in public affairs reporting, ethics, media criticism, and history of journalism. A Congressional Fellow and a Nieman Fellow, Lambeth also was presented the Thomas Jefferson Award (1995) and the University of Missouri Press Best Book Award (1998) by the University of Missouri Curators. He served as a Fulbright Scholar in Israel and Hungary. At MU, Lambeth created courses in Journalism and Democracy. Critical Analysis of Mass Media. International Issues Reporting, and Religion Reporting and Writing. He originated and directed for 20 years (1984-2003) the National Workshop on the Teaching of Ethics in Journalism. Lambeth holds B.A. and M.A. degrees in journalism from Northwestern University and a Ph.D. in political science from American University.
March 16, 2005
F R E E D O M . O F . I N F O R M A T I O N . D A Y . L U N C H E O N
Address and Q&A with a pioneer in computer-assisted journalism, mastermind of PowerReporting.com, and a guru of document digging and analysis
Waiting for Deep Throat:
Why the Best Stories Arent
Found in Parking Garages
Speaker: Bill Dedman
Pulitzer Prize winner
Date: Wednesday, March 16
Time: 11:30 a.m.
Place: Imin Conference Center,
Cost: $17 for members of luncheon sponsors
$22 for non-members
RSVP: by March 14 to Honolulu Community-Media Council at 748-0880 or firstname.lastname@example.org
Sponsored by Honolulu Community-Media Council, East-West Center, Society of Professional Journalists, SPJ-UH, UH School of Communications and Ka Leo O Hawaii
Feb. 25, 2005
Ben. "Mufi" Gutierrez rises heads and shoulders above the rest
Cathy "Loke" Foy tells what the court system is all about
Vicki Viotti recalls what it's like ironing That Man out of her hair
Out of prison
Cathy S. Cruz gets "canned"
Hitting the Bottle Bill
(Former Gov.) Ben. (Cayetano) Gutierrez gets a laugh out of Corky
Ala Moana Hotel, Hibiscus Ballroom
Howard Dicus, emcee
Cathy S. Cruz
Louise Kim McCoy
Colette Pritchard Fox
Music Director: Alethea Train
We couldnt have put this all on without the help of:
Past Events / Internships